Lifeproof FY25

The Adventure

Develop a FY25 Lifeproof brand campaign that drives awareness and consideration for Lifeproof flooring. Drive awareness for consumers that Lifeproof/Lifeproof with Petproof Technology is undisputed. Intent is to showcase the performance with life's toughest tests and the breadth of decors within Lifeproof's premium flooring assortment.

The Vision

Develop a compelling narrative that highlights product performance and variety, taking cues from Lifeproof's Alpaca Farms flooring tests. This story weaves together family bonds and childlike imagination, celebrating mess-making and family experiences.

This included 8 Set Designs, 6 unique storylines, and 3 Black Books.

The Result

Project Duration: 8 Weeks

Sets Designed/Built: 8 sets

Photos: 168

Videos: 8