ANDICalilung
Creative Director
oshkosh b'gosh
Carters
During my time at Carters, I was privileged to play a key role in reshaping OshKosh B'Gosh's brand styling, helping to elevate it to new heights of success and recognition. My passion for design and eye for innovation enabled me to infuse the brand's visual identity with the spirit of childhood whimsy and joy, resulting in a captivating transformation.
In addition to shaping OshKosh B'Gosh's aesthetic, I took great pride in fostering a supportive and collaborative team environment. Through my leadership, I helped create a workplace culture that celebrated creativity, inclusivity, and open communication. By dedicating myself to the growth and well-being of my team members, we were able to unlock our collective potential and drive unparalleled productivity.
The Adventure
The internal studio was experiencing burn out and wanted to push creative growth.
The Vision
This experience allowed me to realize the power of unwavering dedication and teamwork in achieving shared goals. Together, we not only reimagined the style of a beloved children's brand but also cultivated an internal environment of trust, camaraderie, and exceptional results.
The Result
Increased daily shot count by 40% implementing new styling techniques
Lowered burn out by increasing efficacy
Enhanced creativity on social scale, leading to higher media ratings
